HI, I'M
ALEXANDRA

Product Operations, fueled by Analytics
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Data Storytelling

Calm & Tranquility through a Geospatial Lens
Toolstack: R (sf, osmdata), QGIS, Svelte, Maplibre GL JS, html/css/javascript
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Challenge: I wanted to dissect what goes into making a sense of place. This project was a lesson in overcoming missing 'perfect' datasets while I consolidated my fundamental understanding of cartography

Outcome: A scrollytelling piece that uses a blend of data to explore what may make calm and tranquil soundscapes different from other types of soundscapes (population density, 'green spaces' boundaries', proxy data of income by residential areas)

Role: Data curation and exploratory analysis, design, interactive visuals


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What Makes a City Green?
Toolstack: Krita, Python for webscraping (BeautifulSoup, Selenium)
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Challenge: The Singapore National Library Board invited participants to tell stories about the environment as part of a comic-creation workshop series. I wanted to create an educational yet engaging piece through the concept of metrics and measurement.

Outcome: I created an eight-page dataviz comic that uses data, design and art to deconstruct topics like urban greening, natural heritage, and deforestation.

Role: Data curation, original comic story and illustration


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2020 Singapore Census Scrollytelling
Toolstack: Svelte, html/css/javascript, Krita
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Challenge: When Singapore released its 2020 census data, I wanted to dig into facets of life that may be overlooked or taken for granted, beneath the usual numbers. This also gave me an opportunity to learn a new web framework, Svelte.

Outcome: A mini scrollytelling piece that questions the current reality of gender roles, marriage, and work in Singapore.

Role: Data curation, design, interactive visuals


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Popular Wedding Songs Visualized as Cupcakes
Toolstack: Python, R, Canva, Inkscape
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Challenge: For a local data storytelling competition, the task was to use open data and highlight the human experience hidden within the numbers, on the theme of love.

Outcome: Analyzed popular wedding songs with data from Spotify API to examine if people were drawn to particular traits. Visualized top songs' musical features as cupcakes. Only solo-creator submission that won a prize; commended for creative design.

Role: Concept, data viz, and dataset creation/analysis


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Product Operations & Transformation

Product Analytics Team Direction at Delivery Hero
Team strategy, operational excellence
Pillars for team strategy: Data foundations, culture, and influence

Challenge: It was a period of hiring freezes amidst pressure to do more. To sustain high-quality work at speed while preventing burnout, I found the team needed to be intentional in how we work together with the rest of tech and product teams.

Outcome: I created this Team Direction document along with my colleagues in analytics leadership to codify our priorities as we worked on building up the Product Analytics function. It was useful for aligning on team improvement initiatives and checking in on our progress throughout the year. We were most successful in the Foundations pillar, which was our top priority. Getting the clarity and alignment we needed allowed us to unblock our team on most of the challenges identified here.

Role: Strategy driver and steward, facilitator of related focus group discussions


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Experiment Quality Scorecard at Delivery Hero
Design of experiment, operational excellence
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Challenge: Our team had the sense that some of our experiments weren’t creating as much impact as we would have liked. But how do we differentiate between ‘good’ and ‘bad’ experiments, especially in terms of ideation and decision-making?

Outcome: I developed the scorecard as a diagnostic tool to see what needed improvement. Working together with product analytics managers who served as evaluators, we ran the process for a few quarters and identified changes such as where product managers or analysts needed more mentoring. The results also informed some organizational restructuring.

Role: Research, process owner


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Product Leadership Offsite at Delivery Hero
Product strategy, risk assessment, event planning
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Challenge: I used this planner as a 'second brain' to pull a successful hybrid offsite across two time-zones (6 hours apart). The offsite also brought together our product and engineering leadership.

Outcome: For this offsite, while we didn’t end with a neat set of answers for all the questions, we tackled key themes, trade-offs, and challenges, including topics that the leads agreed were important but not touched upon in day-to-day interactions.

Role: Project manager, facilitator


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My Story

Pottery artwork
I enjoy helping others cut through the noise to get what they need.

While some may find it overwhelming, I'm at my best when I get to straddle between strategy, data analysis, and process optimization... with a dose of creative design and coding.

But I started out in a different field: My time in international public policy saw me working under tight deadlines to sort out positions and briefs on issues like shipping's effects on climate change and the marine environment. Later, still in the public service, I moved into strategic planning, where I used research to advise senior management on key trends, among other things.

I discovered data visualizations and storytelling from outlets like Fivethirtyeight and the New York Times, and I loved the hybrid nature of the work.

Eventually, as my interest grew, I made a triple career switch to the private sector, a different industry, and a new role in tech. But I found that my skills in strategic communications continue to serve me well, even as I pick up new ones in analytics, digital product development, and change management.

Outside, you'll find me rock climbing, sipping craft beers, and on the lookout for local birds.

Talks etc.

I believe in the power of an inclusive community: I've supported Google's Women Developers Academy as a mentor and formerly served as the editor for She Loves Data, a nonprofit, to share stories to uplift and inspire women in tech.

As a self-guided, community-taught data professional, I also believe in sharing back what I've learned. Here's a archive of selected talks, articles, and musings.

Tech and Design Tips and How-tos
Career + Core Skills for Healthy Work Life
Data Viz Practice